Does Everyone Need SEO?Local Search Engine Optimization

by Marie on August 9, 2017 with Comments Off on Does Everyone Need SEO?

I found an old blog post that was pretty interesting and a good read.  You can check it out over here: https://goo.gl/xZDpXQ  In particular the section of search engines thinking like people.  This was written years ago and yet Jeff saw the direction the search engines were headed.  Google has made sure with their algo …

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Click Through Rate Study 2017 Google AdvertisingPay Per Click Management

by Marie on August 2, 2017 with Comments Off on Click Through Rate Study 2017 Google Advertising

IMN released a click through rate study that was performed a few months ago so the information can be used for this year.  Have you ever wondered what the new click through rate is for organic SEO since Google has stepped up its game for pay per click advertising? It is no secret that Google …

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Using Negative Keywords to Improve Google Adwords CampaignsPay Per Click Management

by Marie on July 31, 2017 with Comments Off on Using Negative Keywords to Improve Google Adwords Campaigns

A common mistake that most first-time Pay-Per-Click (PPC) campaign managers make is that they focus on the keywords that will drive traffic to their advertisements, but they neglect to use words to filter out clicks as well. Negative keywords, which will tell Google or other search engines to ignore certain keywords, will help business owners …

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