When is the Best Time to Hire an Austin Search Engine Optimization Consultant? Austin

Typically, a client is confused or not sure of the best time to hire a search engine optimization Consultant.  The best time to hire a search engine marketing expert is when you begin to build your website.  It is common for a client to build a site anSearch Engine Optimization Expertd then after some time they realize no one is finding their company online.  It is after the lack of client phone calls that a client becomes curious about SEO in Austin Texas.  In Austin technology is fast paced and search engine optimization is the same and it moves very quickly.  Before you build your site it is best to get advice from a marketing agency or firm.  Many web developers will tell you they know all about internet optimization and many even claim to be the best internet marketers in Austin but the fact remains that many website developers don’t really know Search Optimization.

Before you build your site consult with an expert to work with the developer to make sure your website is in fact search engine optimization friendly.  Many developers will build a website based on how the graphics looks and they won’t take into consideration specific search engine optimization issues such as making sure the website has the proper alt tags on images and the website pages are in a silo.  In fact all of this isn’t possible without a search engine optimization consulting firm because most web designers are not sure which keywords that bring traffic.  I collaborated with an SEO Colleague for this article and a few projects and I wanted to say thank you for all of your hard work over at Cambridge SEO.

Most of my clients hire me as their marketing professional after their website has been built.  I will go in and adjust everything on the website I need to adjust to ensure they receive maximum SEO value.  But if you have the option to hire an SEO Consulting firm during the build of your website I would highly suggest you do.  In our city search engine optimization is a fast paced race to the finish.  You can start your race with a poor foundation or you can start the race with a sturdy SEO foundation that will allow your business to attract the customers you want to attract.

When Should I Hire an SEO Consultant?

If you are ready to have your website updated or built for the first time now is the time to find an SEO Consulting Firm.  If you have already built your site and you need more clients or you need your phone to ring with people who want the services you offer now is the time to call Ysais Digital Marketing!  We make sure clients find your website before they find your competitors.  We bring qualified traffic to your website.  That means we locate keywords that buyers use to locate your services that you already offer and we make sure they find your website.  Call us today for a free SEO Consultation.

Ysais Digital Marketing Austin SEO Consultant



Search Engine Optimization Writing Austin

Search Engine Optimization in Austin is the red hot topic these days and so much content is being publishing on the web with the goal of having more exposure for recognition on the World Wide Web.  The more people that find your website your business will have a larger changed to become successful. SEO content is written to have more visibility and traffic for the website, so it must have certain qualities.
Here is how you can write the effective content for SEO in Austin:
Outline your content: To engage more and more traffic and viewers to your page, your content should be attracting and to do that, first of all figure out a way to create a title such that it’s so much related to what people want to read. Articles should be well written, contain information which makes it unique and different. Search engine gives a good amount of words to the articles, so if you are able to publish entertaining and useful content, your page would definitely get attention.
Make a list of Keywords: Keywords are the words or phrases which people usually search on the internet when they are looking for some content, so these are really important for your article as your article must contain such high ranked and popular keywords which can bring traffic to your website more fluently. It is also advised to use sub-headings and bullets in your content which makes it more attractive and it gets a higher rank in search engines.
Begin Writing: After the content outline and a preferred list of keyword is finalized, begin with your writing.

Follow the instructions as follows for Search Engine Optimization Austin TX
Use the correct grammar and spellings, try to make it simple and compatible to your target readers, write for them so use the level of vocabulary which would be more suitable for them
Do not write it all in one paragraphs, break it down into short paragraphs and sub headings.
Do not over use keywords, these should be around 1-3% of the total word count of the article
If it seems appropriate, bold the keywords, only if it makes proper sense.
Try to include keyword in the starting paragraph as well as the final paragraph, but don’t make it seem weird as it can lose the attention of the reader.
Hyperlinks are the key: Hyperlinks are basically links to other webpages which may contain the relevant content as your article has. Hyperlinks are also used along with call to action keywords which takes the viewer to another page of the same website which contains relevant content. It also keeps the viewer busy and on your website for a longer period of time.  For more SEO tips in Austin visit Ysais Digital Marketing.
Make it public: Allow sharing feature on your content. This will make it more reachable.

Increasing Your Clients with Search Engine Marketing Local Search Engine Optimization

Are you in the need of ways to increase the active users on your site? There can be various ways in which you can increase the number of targeted clicks on your website if you make use of a set of techniques that are built for this purpose. If you are looking for techniques to get your website more traffic, which can result in more customers, then you can use Search Engine Optimization expert techniques that will help your website be on the top of every search.
What is SEO?
The main objective of SEO is to increase the visibility of your website whenever a search is carried out by a random user on the internet. Every search engine ranking factor comprises a set of algorithms that need to be followed properly so that your website is listed on the top of every search. The algorithm comprises of keywords that will help your site be on the topmost of every search engine. So whenever you see a website that pops up on your search engine that is the website that has the best set of algorithm.
How is it beneficial?
Ever wondered how you can get more customers to click on your website? Why do prominent sites open up on all search engines? The reason behind this is: SEO/Search Engine Optimization. If your web designer makes a great website for your product and includes all the essential keywords for your website, your website is sure to pop up whenever a customer around the world types in a relevant keyword. You need to remember that you can always upgrade your website to a better one that has maximum number of keywords listed to always keep it at the top of the page.
Types of SEO:
There are two types of SEO’s that are built for different purposes:
White Hat SEO
Black Hat SEO

Let us look in detail about the functions of these different types of SEO.
White Hat SEO:
This type of SEO makes use of legitimate techniques that help to increase the rankings and quality of the website. This type of SEO makes use of website HTML optimization which is also supported by good quality campaigning. The process is steady and gradual but the results are promising.
Black Hat SEO
Like the name suggests, this type of SEO makes use of illegitimate use of algorithms and techniques that do not abide by the search engine rules especially by Google. These techniques include spamming and keyword stuffing which makes your site come up at the top. But these techniques are illegitimate and they are not as fulfilling as the White Hat SEO. The outcome of this SEO is that it is quick but it slowly fades away.

Did You Loose Website Traffic with the Release of Google Panda 4.1?


Did You Loose Website Traffic with the Release of Google Panda 4.1? Local Search Engine Optimization

Google announced the release of Panda 4.1 on September 25, 2014. The roll out of Panda 4.1 will actually take a several weeks. If your site is penalized by Google you will notice a significant drop in traffic. If you are not monitoring your traffic you will also notice a drastic reduction in phone calls.

What is Panda 4.1 targeting? Panda is targeting websites that are thin, meaning very few pages of content and poor content. The penalty will result in your website showing up in fewer online searches and making sure your website is not found on page 1 of Google.

It is easy for business owners to get caught up in a penalty because they are focused on their business and not on Google’s guidelines. It is possible to recover from a Panda update but what most Search Engine Optimization agencies won’t tell you is Google must update their algorithm before your website will recover.

So, you can do all of the steps listed out in this Forbes article http://www.forbes.com/sites/jaysondemers/2014/10/02/panda-4-1-your-guide-to-diagnosis-and-recovery/ but you will not see any significant improvements until the next update is released by Google.  The dates of the upcoming algo updates are never released and they do it when they are ready.  What that means is if your business domain was penalized it could take months and months or even a year or more before your website will recover.

Most of the business owners we work with can’t wait months and months for their phones to start ringing again.  We offer a free penalties check and we also look for the fastest solution to get your website back into the rankings.  The first part of the issue is to figure out if your domain was penalized, what triggered the penalty and then the best plan of action to recovery.

Time is money and small to medium sized businesses don’t have the time to wait for the next Google update named after some animal.  You can read more about local seo and how you can increase your clients with the use of digital marketing.