5 PPC Management Tips for Small Businesses Pay Per Click Management

Pay per click management servicesAs a small business owner, it can be difficult to decide what to spend your dollars on so that you can get the best return on your investment. The internet makes it easy to stretch that dollar even further, especially if you invest that money into Pay-Per-Click (PPC) marketing. Here are five things to consider in PPC management so that you can get off to a great start.

 

  1. Campaigns Driven by Separate Networks

One of the most effective ways to maximize your PPC management company services budget is to keep your campaigns focused on particular groups of people or networks. Search and Display Networks differ in that there are two groups of customers you are targeting: one group is actively searching for your product or service, while the other may come across a banner advertisement because the customer is looking for a similar product or service. Remember, you only pay for the advertisements when they are clicked on by potential customers.

  1. Using Negative Keywords

Another effective way to get the most out of your PPC campaign is to use negative keywords that will help deter certain customers from finding you. For example, if you sell cocktail dresses you will want to filter out words such as “wedding dress,” “prom dress,” and “maxi dress” to avoid paying for irrelevant clicks. This is a matter of educating your customers quickly so that they don’t end up visiting your website, only to be disappointed that you don’t have what they want, and you don’t pay for the click.

  1. It’s Not a One-time Deal

When you set up a PPC campaign, you’ll need to be diligent about watching your analytics and determining how effective your PPC management is. There was a time when websites and advertisements could up thrown up on the internet, and then you could get on with your daily life, but nothing is static anymore, and a PPC campaign is a living, breathing thing that needs constant attention. Pay attention to the searches bringing customers to your ad and adjust accordingly so you can get the most out of your campaign.

  1. Region Specific PPC Advertising

A common mistake for first time PPC campaigns is to extend the campaign’s reach beyond where the business owner can deliver. This can take some practice, but the most effective way to ensure you are not overextending yourself is to start with your region and then work outwards to include the areas you do service. For example, if you don’t ship internationally, make sure you are not targeting countries other than your own.

  1. Don’t Be Afraid to Ask for Help

In trying to extend the reach of your business, you may be frustrated by trying to manage your PPC campaign. When PPC management seems to be getting the best of you, don’t be afraid to reach out to the customer support service offered by Google to help you get through the issues you are experiencing.

The truth is that businesses at any financial level want to save money on their advertising costs. Proper PPC management can help any business – large or small – achieve their advertising and marketing goals. When effectively managed, PPC campaigns can bring in a great deal of new business for companies, and it is worth spending some time on your PPC campaign to make sure it is delivering as expected.

Ysais PPC Management

(512)657-8773

 

Improve Search Engine Ranking Local Search Engine Optimization

Improve Search Engine Ranking with SEO Consulting

One of the first tasks an SEO Consulting company will do is optimize your website.  By optimizing the website we are able to make sure the search engines know what services you offer and what areas you offer them in.  Often when I first review a website I notice that there is never enough content.  Did you know that content is actually a ranking factor?  Not just any content but content that fully explains your services so your customers can read it and understand but also so that a search engine bot will understand where you need to show up in the search engines.

Most of the time when I review a website as an SEO consultant for the first time I notice that typically there is around 200 words on the homepage.  200 words on the home page doesn’t explain much and the search engines aren’t likely to get a good understanding of your services and your service areas.  By using terms that explain your services but also terms that search engines associate with your services is very important.  Since content is a ranking factor sometimes people will want to throw a ton of content onto a website and that can also be a problem.

First, take a look at your landscape in the search engines.  What are the first page companies doing with their content?  Once you get an idea of the amount of content on each website take an average and see what the standard is for that city and that service.  Each service and each city can be very different so it is important that you take a look and get a good understanding of what you need to accomplish for your content.

Also, take a look at the actual content.  What words are they using and at what density are they using those words?  I bet you didn’t realize how much math an seo consulting company would use.  SEO is a little more than throwing links around and hoping.  You have to understand the mechanics of what makes websites go up and down in the search engines.  Optimizing is actually more of a math problem and probably why I enjoy consulting so much.

Once you have dialed in your content in terms of length and exactly the right terms you need to use the next step is planning where to place the words on the page.  Not only do you want your potential clients to call you or fill out your form but you need the search engines to also fully understand.  Everyone gives a lot of credit to the search engines and feels they are super technical with a lot of filters and algos that seem super complicated but if you break it down you begin to realize the search engines are more like a blind ten year old with a very basic understanding.  So, if you had to explain your services to a blind ten year old what would you say and how would you show them?  Doesn’t it sound as easy as you thought?

Ysais SEO Consulting

(512)657-8773

Local SEO Versus Pay Per Click Austin, Local Search Engine Optimization

Pay Per click ExpertWhen it comes to getting your name out there and having your site listed in search engine results, there are essentially two ways to accomplish this. One way is through Organic SEO, or Search Engine Optimization and the other way is through the Pay-Per-Click or PPC method. Both can be highly effective, but different resources must be put into each. Keep reading to find out which is best for your business.

Organic SEO

Think about when you use your favorite search engine. The links that pop up on the page, usually after the first couple of sites listed, are these results. They are the top websites on the topic you were wondering about. It’s not that easy though. To get one of the top spots on a major search engine, there is an enormous amount of work involved. You must understand how the ranking process works, be a site that many people trust, and keep on top of all types of rules and information that is always changing. While there’s no money directly involved, you must take into account the work and time you’ll have to put into the changes you’ll need to make and details you’ll have to stay abreast of, in order to keep a top spot.

PPC or Pay Per Click

Think again about searching for things online. The results at the top of the page are usually PPC ads. This means that the company paid to be the first search result you see. It isn’t all about money, however. These sites still have to be trustworthy and offer the user something. Otherwise, they wouldn’t be getting clicks to their sites. As the name suggests, you do have to pay for a PPC campaign. The prices depend on what your goals are and can be fit into virtually any budget. They are an excellent way to not only get your site or product noticed, but also to see what works well for your consumers.

Which is Better?

Both of these options are great, and the only difference is the time and resources you can put into getting your name out there. In the case of Organic SEO, it will take so much effort and time that you may have to end up hiring an SEO Company to help you be as successful as you want to be.

When it comes to PPC, you have creative and budgetary control for the most part. You can see what parts of your ads are performing well and change things up whenever necessary. At the same time, you will have to pay your PPC Management Services money each time someone clicks on your link. Alternatively, you can hire a Google Adwords Consultant to walk you through the whole process and make sure everything runs smoothly.

If you have the time, resources, and know-how, there’s nothing to lose in trying out Organic SEO. On the other hand, PPC is something easy to use, and it can help you get your name spread much farther than you may imagine. It’s up to you to decide which way you feel comfortable with and start working on how to expand your brand.

Ysais SEO Consulting

 

Google My Business Adds Posts Search Engine Optimization

Now when you log into your Google My Business account on the left hand side you can see they have added the ability to add posts.  The posts can be from 100-300 characters, add an image and add an event and or button to whatever it is you are talking about.

Here is an example of one I set up today:

Tree Service

You can’t embed the post yet and I hope that is something they will add so I had to link to the post.  But here is an embed of me sharing the same post on Twitter:

The hashtag is set up to tag Google automatically and there is a pre-made message but I would suggest adding a few of your own hashtags and adding your own keywords if you would like.

Effective SEO Strategies and Marketing Advice Search Engine Optimization

SEO ConsultantEvery once in a while we get the pleasure of meeting some of our SEO colleagues.  This doesn’t happen all the time but there are events that we get to network at and have some water cooler conversation.  I can say I had the pleasure of taking with the top West Palm Beach web designer with Web Design 499.

What I admired the most about the owner of Web Design 499 was his strategy to make sure web design was affordable to many different industries.  Often service industries have a hard time finding the ROI when they build a website for the first time but these guys have turned all of that around.

Web design is also vital right now because soon Google will be switching over to a mobile first index.  Many business owners don’t even understand what that means but to put it simply your website must be mobile ready or you will get left behind in the SERPS.  Your website must be responsive or have a mobile version.  Once Google switches over to Mobile first index the search bots will crawl your mobile version and that will help determine your position in the search engine results.  If you don’t have a mobile website or a responsive website your rankings for desktop won’t do well.

You can read more about it here:  http://searchengineland.com/googles-mobile-first-index-still-months-away-271851  Search Engine Land is still determining the mobile first index is still a few months away but will happen soon.  Is your Website mobile ready?  This is a type of change that you want to be in front of to help protect your rankings and current standings in the SERPS.  I will have a lot more on this topic as it unfolds and how it changes the local landscape.

Of course we also found the time to talk about Wellington SEO and how the company is successful to drive more traffic to client’s websites from Google.  I always like to discuss SEO Strategies in the different cities and the Wellington SEO Expert did have some insight into the city as well as his top notch strategies.  I was able to even take back some of their knowledge and apply it to our great Austin SEO Strategies as well.

While talking over SEO Strategies I was able to pick up some real key points and methods that helped this company reach their client’s goals in a timely manner and help grow their business.  I have to say I was impressed and I look forward to sharing more SEO secrets and learning more about the owner.

Not every SEO Expert can meet and hit it off successfully but there are some really good people in our industry and it is nice to be able to talk shop and have someone understand your love of all things Google.

Ysais SEO Consulting

(512)657-8773

If you are not sure if your website is mobile ready give us a call and we will check your website for free.