If you suddenly lost website traffic it may be due to the Google update everyone is calling Fred. Okay, that is a strange name and certainly not one of the animals we have grown accustom to but nevertheless Google has taken ownership of the Google update…. known as Fred.
A site did a pretty big study and discovered what was triggering Fred and the types of websites that lost traffic:
Sistrix, an SEO toolset data collection company, published their analysis of the Google Fred update after reviewing “nearly 300 domains.” Their analysis describes the sites and pages that were hit like this:
“…..outdated, thin and scraped content, as well as incomprehensible articles made up of 300 word ‘SEO texts’ pumped to the brim with main keyword mentions and void of any useful information or a sense of readability.”
Search Engine Land has a tab bit more of the details:
Low value websites were hit by this update and if you have suddenly lost website traffic call us and we will take a look under the hood (website) for you: (512)657-8773
Google did confirm this update but didn’t give us any other information except the information can be found in the Google Webmaster guidelines. We follow Google website guidelines so you don’t have to worry about updates with strange names.
Ysais Digital Marketing