Click Through Rate Study 2017 Google AdvertisingPay Per Click Management

by Marie on August 2, 2017 with Comments Off on Click Through Rate Study 2017 Google Advertising

IMN released a click through rate study that was performed a few months ago so the information can be used for this year.  Have you ever wondered what the new click through rate is for organic SEO since Google has stepped up its game for pay per click advertising? It is no secret that Google …

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Using Negative Keywords to Improve Google Adwords CampaignsPay Per Click Management

by Marie on July 31, 2017 with Comments Off on Using Negative Keywords to Improve Google Adwords Campaigns

A common mistake that most first-time Pay-Per-Click (PPC) campaign managers make is that they focus on the keywords that will drive traffic to their advertisements, but they neglect to use words to filter out clicks as well. Negative keywords, which will tell Google or other search engines to ignore certain keywords, will help business owners …

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5 PPC Management Tips for Small BusinessesPay Per Click Management

by Marie on July 27, 2017 with Comments Off on 5 PPC Management Tips for Small Businesses

As a small business owner, it can be difficult to decide what to spend your dollars on so that you can get the best return on your investment. The internet makes it easy to stretch that dollar even further, especially if you invest that money into Pay-Per-Click (PPC) marketing. Here are five things to consider …

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