In February Google released a video on Youtube Titled “How To Hire An SEO”
The video was viewed over 200,000 times but if you actually watch the video you will begin to realize Google doesn’t really tell the whole story. In fact, let’s not forget Google is a company in of itself and all of the information they release is not always the best advice.
Of course the information is useful but let’s not forget the information is biased and as usual incomplete. We weren’t the only ones that noticed. Search Engine Land did a full write up about the video and the details they feel are missing from the video.
The recommendations in Google’s latest video aren’t set in stone either. When user behavior and/or their business priorities change, so will Google’s advice.
If you actually are trying to hire an SEO company, don’t hire someone who is afraid to throw stones at Google. The most effective SEO companies consider a variety of data sources when prioritizing SEO work.
Ysais Digital Marketing helps you gain customers and improve your business. We aren’t afraid to throw rocks at Google or anyone else that gets in the way.