Are you in the need of ways to increase the active users on your site? There can be various ways in which you can increase the number of targeted clicks on your website if you make use of a set of techniques that are built for this purpose. If you are looking for techniques to get your website more traffic, which can result in more customers, then you can use Search Engine Optimization expert techniques that will help your website be on the top of every search.
What is SEO?
The main objective of SEO is to increase the visibility of your website whenever a search is carried out by a random user on the internet. Every search engine ranking factor comprises a set of algorithms that need to be followed properly so that your website is listed on the top of every search. The algorithm comprises of keywords that will help your site be on the topmost of every search engine. So whenever you see a website that pops up on your search engine that is the website that has the best set of algorithm.
How is it beneficial?
Ever wondered how you can get more customers to click on your website? Why do prominent sites open up on all search engines? The reason behind this is: SEO/Search Engine Optimization. If your web designer makes a great website for your product and includes all the essential keywords for your website, your website is sure to pop up whenever a customer around the world types in a relevant keyword. You need to remember that you can always upgrade your website to a better one that has maximum number of keywords listed to always keep it at the top of the page.
Types of SEO:
There are two types of SEO’s that are built for different purposes:
White Hat SEO
Black Hat SEO

Let us look in detail about the functions of these different types of SEO.
White Hat SEO:
This type of SEO makes use of legitimate techniques that help to increase the rankings and quality of the website. This type of SEO makes use of website HTML optimization which is also supported by good quality campaigning. The process is steady and gradual but the results are promising.
Black Hat SEO
Like the name suggests, this type of SEO makes use of illegitimate use of algorithms and techniques that do not abide by the search engine rules especially by Google. These techniques include spamming and keyword stuffing which makes your site come up at the top. But these techniques are illegitimate and they are not as fulfilling as the White Hat SEO. The outcome of this SEO is that it is quick but it slowly fades away.