When it comes to getting your name out there and having your site listed in search engine results, there are essentially two ways to accomplish this. One way is through Organic SEO, or Search Engine Optimization and the other way is through the Pay-Per-Click or PPC method. Both can be highly effective, but different resources must be put into each. Keep reading to find out which is best for your business.
Organic SEO
Think about when you use your favorite search engine. The links that pop up on the page, usually after the first couple of sites listed, are these results. They are the top websites on the topic you were wondering about. It’s not that easy though. To get one of the top spots on a major search engine, there is an enormous amount of work involved. You must understand how the ranking process works, be a site that many people trust, and keep on top of all types of rules and information that is always changing. While there’s no money directly involved, you must take into account the work and time you’ll have to put into the changes you’ll need to make and details you’ll have to stay abreast of, in order to keep a top spot.
PPC or Pay Per Click
Think again about searching for things online. The results at the top of the page are usually PPC ads. This means that the company paid to be the first search result you see. It isn’t all about money, however. These sites still have to be trustworthy and offer the user something. Otherwise, they wouldn’t be getting clicks to their sites. As the name suggests, you do have to pay for a PPC campaign. The prices depend on what your goals are and can be fit into virtually any budget. They are an excellent way to not only get your site or product noticed, but also to see what works well for your consumers.
Which is Better?
Both of these options are great, and the only difference is the time and resources you can put into getting your name out there. In the case of Organic SEO, it will take so much effort and time that you may have to end up hiring an SEO Company to help you be as successful as you want to be.
When it comes to PPC, you have creative and budgetary control for the most part. You can see what parts of your ads are performing well and change things up whenever necessary. At the same time, you will have to pay your PPC Management Services money each time someone clicks on your link. Alternatively, you can hire a Google Adwords Consultant to walk you through the whole process and make sure everything runs smoothly.
If you have the time, resources, and know-how, there’s nothing to lose in trying out Organic SEO. On the other hand, PPC is something easy to use, and it can help you get your name spread much farther than you may imagine. It’s up to you to decide which way you feel comfortable with and start working on how to expand your brand.
