Ysais Digital Marketing

Hidden Costs Every Small Business Owner Should Be Aware Of

Hidden Costs Every Small Business Owner Should Be Aware Of

Starting a small business can be one of the most exciting things anyone will ever do. The pursuing of entrepreneurship is truly a significant part of the ‘American dream’.  However, when starting a small business, not everything is all sunshine and rainbows. Getting a small business up and off the ground is a series of … Read more

Digital Marketing Versus Tradition Marketing

Market Research and Choosing Your Niche

When starting a small business, it’s likely that you will have to spend a fair amount of time developing a marketing strategy to grow the business and get it off its feet. Marketing is always an area of concern for small businesses and will often take quite a bit of planning and organizing in order … Read more

The Pros & Cons on WordPress Sites for Small Businesses

It’s no secret that a key to small business success is a strong online presence. In order for a company to have an ounce of credibility no a days, they must exist on the internet. Luckily, there is no shortage of website building platforms that small businesses can use to create a stunning home base. … Read more

Google Updates

SEO, or search engine optimization, is good for your site for the simple reason that it boosts your ranking in search engines, which translates to higher organic traffic and more clicks. However, it is important to note that some optimization strategies may take some time to produce results, but they tend to be the most … Read more

Top Three Ways to Monitor Your Online Reputation

Reputation in any business is the key to its survival and success in a competitive industry. As a business owner, you always hope that your customers/clients feel the same as you do about the brand you are offering. Unfortunately, that is rarely the case! The hardest part about reputation is that it is largely influenced … Read more