Tweets That Embed Copyrighted Photos in Court Search Engine Optimization

In ruling on a motion for summary judgment in federal court in New York, Judge Katherine Forrest found that embedding a tweet containing a copyrighted photo (of Tom Brady) could create liability for copyright infringement.

The case, Goldman vs. Breitbart, is still in process and cannot be appealed until final, but the judge’s ruling has potentially far-reaching implications. She explicitly rejected the argument that the ruling could have a chilling effect on linking across the internet.

The Judge’s opinion and order (embedded below) say:

Here, it is undisputed that none of the defendant websites actually downloaded the Photo from Twitter, copied it, and stored it on their own servers. Rather, each defendant website merely embedded the Photo, by including the necessary embed code in their HTML instructions. As a result, all of defendants’ websites included articles about the meeting between Tom Brady and the Celtics, with the full-size Photo visible without the user having to click on a hyperlink, or a thumbnail, in order to view the Photo.

Getty Images backed plaintiff Justin Goldman in the case. That’s because Getty stands to directly financially benefit if Judge Forrest’s interpretation of copyright law becomes more pervasive. The company has a long history of aggressively litigating copyright claims against small publishers and bloggers.

You can read more at Search Engine Land:

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Mobile Predictions for 2018 Search Engine Optimization

As the year comes to a close we are always trying to predict what will happen in mobile search for the new year.  Personally for me and my agency I am leaning a lot less on backlinks and developed a method to boost local rankings. I can’t really give you the nuts and bolts of the new method because it is for clients only.  I did find a really great article on the 2018 Mobile predictions that will shed some light on where we are all headed in mobile.

In 2018 we should finally see the Mobile first index in Google search and that is something I can’t wait for Google to unveil.  It has been a long time coming and I am ready for Mobile first index to lead the way.

The biggest trend in 2017 that will continue to grow in 2018 is a movement toward Progressive Web Apps, or PWAs. You can expect them to be an even bigger focus in 2018.

Since PWAs will be in Google Play with native apps, Android users likely won’t be able to tell the difference between a native app and a PWA. On Android, it is important to note that Google may eventually change how they treat deep links when a PWA is available. Google may begin to prefer PWA content over deep links (especially if the app is not installed), just as they have done for AMP content.

This is less of a concern for iOS, especially if deep linking is happening through iOS Universal links rather than any Firebase implementation. Since Universal Links are executed with the iOS operating system rather than the browser, it seems likely that iOS will continue to honor Universal Links into apps, even if a PWA is available.

If you are not mobile ready or you want to grow your business in 2018 give Ysais SEO, Austin SEO a call today: (512)657-8773 and we can set you up with a campaign that will grow your business and make sure 2018 is your best year yet.

For Search in 2018 we are seeing a rise in content rich websites leading the way for the win.  It isn’t just any old content but rather the context is King.


Article Credit:

Check out the latest SEO Round up predictions for search 2018.  I picked a few of my favorites and will continue to watch the SERPS as 2018 rolls in.


#1. Barry Schwartz

Barry SchwartzGrowth in voice search, expansion on importance of mobile, and of course AI advancements.





#5. Eric Enge

1. We’ll see mobile-first roll out slowly as Google figures out how to deal with some many people having completely messed up mobile web sites (I know one huge brand that has only 3 pages on their mobile site). In spite of Google’s efforts, many sites will take huge hits to their SEO because they’re asleep at the switch.




#14. Dave Schneider

Dave SchneiderAs we’ve seen from Google’s algorithm updates, they are aggressively chasing down the openings that SEOs have been exploiting at the expense of valuable content.




Article Credit:


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Google Update Mid December Confirmed for SERPS Google Penalities

Google has confirmed that they did release an update around mid December. The search engines have seen some crazy behavior but we are happy to report none of our clients saw this shake up. Google hasn’t yet confirmed exactly what the update was targeting but SEO’s have pooled a ton of research together to try and make some educated guesses.

Ilya Onskul, the Product Owner of SEMrush Sensor gave this analysis:

“SEMrush Sensor follows all the changes that occur on Google SERPs in 6 countries for both mobile and desktop separately. On top of the general volatility score per country, Sensor tracks scores for various industries and indicates the change in 15 SERP features and % of HTTPS and AMP.

Some industries experience more change than the others on daily basis (for example, due to higher competitiveness). Thus, Sensor introduced the Deviation score that analyses which industries had biggest the volatility spikes in relation to their usual score.”

You can read the full article here:

Early sings point to mobile and schema as possible adjustments and targets but it is way to early to tell and we need a lot more data.

Perhaps this was an early Christmas present for the local community.  As I have said before if you are not mobile ready you will be in trouble soon.  The mobile algo should be released any day now.

Learn How Local Businesses are Helped with Organic Austin SEO  Ysais SEO : (512)657-8773


History of Search Search Engine Optimization

This is just a little grouping of some of the most significant dates known to SEO.  Often we hear about what it is and what it can do but we don’t really learn about the history of where all of this search optimization came from and its roots in history.

  • 1990’s – Website owners began to optimize for the search engines for the first time.  Website owners began to recognize the value of having a website that ranked highly in the search engines and this created an opportunity for both white hat and black hat marketers.
  • 1997 –  The phrase “Search Engine Optimization” was born according to Danny Sullivan and he credits Bruce Clay as the person that made the term popular.
  • Early versions of search algo’s relied on webmasters to supply the needed information.  For instance meta data.
  • 1997 – Search Engine creators began to realize website owners were manipulating the rankings with HMTL, meta data and stuffing keywords.  This made the search engine creators to begin to change their algorithms to try and prevent manipulation of the search rankings.  The best way to achieve the best results was to make sure it was factors that were not necessarily in the website owners hands to control.
  • 1998 – Two graduate students developed what was termed “Backrub” which is  now known as PageRank.  Pagerank is an algo that measures the strength of a website determined by the number of links linking to the website.  Google began to stop updating pagerank years ago and now the technique is outdated and no longer used because website owners figured out many ways to stack the deck and create inbound links.
  • 1998 – Google is born
  • 2005 – Google began to personalize search to each individual user
  • May 2, 2007 – Jason Gambert tried to trademark the term “SEO” by convincing the trademark office that this is more of a process and not a marketing technique or service.  That didn’t really work out for him.
  • June 2007 – Saul Hansell stated Google ranks sites using more than 200 different signals.
  • 2007 – Google announces a campaign against paid link
  • 2009 – Google begins to use the Web History of searchers to populate their results
  • 2010 – Google Instant is released and provides real time results
  • February 2011 – Panda Update is announced
  • 2012 – Google Penguin is released, aims at detecting spammy links and devaluing the site or the links.
  • 2013 – Hummingbird was released


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Video with Image and Vertical Search Search Engine Optimization

Expand Your Website Visibility with Video, Image and Vertical Search

Video search is growing and did you know tons of people go to Youtube every day to search videos much more than we ever thought possible.  Most local businesses don’t think much about video search but if done correctly a  local business could use Video Search to help them reach more customers.  Not only is video search for Youtube and other platforms but you can also rank the video in the Google SERPS to expand your visibility.  So with video search you get a two for one kind of deal if you rank the video in the video SERPS like in Youtube but also rank that same video in Google.  Everyone wants to get to the first page but how about expanding your website visibility by not only ranking your website on the first page but also ranking your video on the first page.  Expand your online visibility with a well round Internet Marketing Strategy by utilizing video search.


Don’t Forget About Image Search

Image search is not for every single local business but there are some companies that will benefit from image search.  With image search you can actually optimize your images so that when a person does an image search for a particular topic your image of choice would show up and be in first place.  You won’t hear much talk about image search unless you are a photographer or a type of company that would benefit from Image search.  Every part of your website needs to be optimized so you can increase your visibility and that includes the images on your website.  You can also add EXIF data to your images so that the search bots can read where the picture was taken and the date.  You can drop in city data into your image so Google will know you are located in Austin.  Meta data is added to the images so that the search bots can read information about the images.

There are three types of Meta data:

  • Descriptive metadata describes a resource for purposes such as discovery and identification. It can include elements such as title, abstract, author, and keywords.
  • Structural metadata is metadata about containers of data and indicates how compound objects are put together, for example, how pages are ordered to form chapters. It describes the types, versions, relationships and other characteristics of digital materials.
  • Administrative metadata provides information to help manage a resource, such as when and how it was created, file type and other technical information, and who can access it.

Learn More about Vertical Search:

A vertical search engine is very different from a search engine and they are built for specific reasons and industries such as Home Services industry’s, automotive industry and much more.  An example of a vertical search engine is Yelp and Trulia to name a few.  There are many to choose from and they are sometimes called topical search engines.  Vertical Search is really important in an internet marketing campaign or SEO campaign and if you only focus on search engines you will leave a lot of money on the table, so to speak.  Around 2013 they began to combine the concept of vertical search with reviews and ratings.  The concept has continued to grow today and is an atmosphere than can actually achieve better results when combined with search engine optimization.

Did you know…92% of online consumers   now read online reviews!  You can read more about the online review stats here: but by combing a vertical search engine with online reviews and ratings they have created an atmosphere that drives sells fro companies and can lead to a quicker sell than traffic from search engines.  If your current marketing plan does’t include vertical search then you are missing out.  Why not have the best of all worlds and make sure you have a well rounded comprehensive marketing plan to grow your business?


Learn more about Austin SEO, Backlink Services, Content, Indexing, On Page Success, Mobile SearchVideo, Image and Vertical Search