PPC or Pay Per Click Strategy and Going Beyond the Click Austin

PPC Management ServicesA successful PPC Management Expert will always have a strategy that is beyond the click.  Anyone can throw together a pay per click campaign and hope to get a few clicks.  But what a pay per click management expert will do is actually plan to not only get the largest amount of clicks for less ad spend but they are always planning beyond the click.  Let’s say a person loves your ad because it is in the right place at the right time and they are looking to buy your particular service.  So, they click your PPC ad and they go straight to your home page….. Is that typical?  Well, it is typical if you don’t have a successful PPC Management expert handling your pay per click campaign.

I can’t tell you how many PPC Ads I have seen that lead you straight to the homepage of a website.  But many will ask what is wrong with that? Well, to begin with the homepage is not optimized for that particular click or for any pa per click ads campaign.  You often have the wrong information on a homepage that won’t help the person that click’s your ppc ad to be able to decide if they want to call you or hire you for services.

Your homepage of your website should never be the landing page of any campaign.  You have a navigation that let’s people click all over the website instead of helping them decide on the services you offer.  You don’t want to waste a perfectly good click and then dump everyone on your homepage and let them try to find your phone number or let them click around all over your website.

What do you want on a PPC landing page?  You don’t want the full navigation on your landing page that you have on a typical website page.  The reason is you want to make an offer and then give the person that clicked your ad a choice to call you or fill out your form.

You want you call to action to be there loud and clear.  So do you want the person to call you or fill out a form?  Or answer a survey?  All of this must be planned out before the campaign even begins and no campaign is created equal.

If you have a PPC ad campaign that is leading your customers directly to the homepage of your website give me a call for a free consultation.  Ysais Pay Per Click Marketing (512)657-8773

Are you looking for a PPC Expert or Pay Per Click Management? Uncategorized

What is a PPC Expert?  PPC stands for pay per click and a PPC Expert or Pay Per Click Expert manages businesses pay per click ads with the search engines like Google and Bing.  Many times, a business will throw up a PPC ad and spend a lot of money quickly.  For instance, I had a client spend $1,000.00 in two days because they set the ads up wrong.

PPC Ads may seem easy at first I mean you have the dashboard and all of the instruction on how to set the ads up and you connect a credit card and then you kind of forget about it.  Sounds easy, right?

What many people don’t understand is there is a lot more to these PPC campaigns.  Sure, it is easy to set up and follow some simple instructions but will they work? Will you get new customers?  If you do get new customers how much did you spend to acquire that customer?

Pay Per click expertThe client I mentioned above spent $1,000.00 on their own pay per click campaign and they didn’t’ get one phone call so that spent $1,000 and didn’t get a new customer.  After talking with them and analyzing where the campaign they set up we were easily able to manage the account and make some much needed changes to ensure their pay per click campaign brings them in new customers and they don’t have to spend $1,000 in ad spend.

One of the biggest mistakes I see as a pay per click expert, PPC expert is many people set up their campaigns and make their landing page their home page.  The landing page is the page on your website that the potential customer will land after they clicked your ad.  The home page of a website isn’t set up correctly to help really nail down a new customer coming from a PPC ad campaign.  You want an optimized page that is very detailed to the services the potential customer is seeking and you don’t want a bunch of places they can click around on your site.  You want the potential customer to come in to a highly-optimized page and have very few choices other than to call you or fill out your form.

Another mistake is to drive potential customers to your website and not set up a re-targeting campaign.  If they visited your site once and didn’t become a new customer a re-targeting campaign can help them remember you when they are ready to purchase your services.  As a PPC Expert I am actually shocked at how many agencies forget to use re-targeting but you have people claiming to be experts when they are not.

Ysais PPC Expert makes sure you have the proper landing page for your pay per click ad and we not only utilize Google but we also utilize Bing. Believe it or not you can actually bring in new customers from Bing and a lot of so called experts forget about this search engine.  We not only combine PPC with re-targeting but we are able drive down your ad spend.  That means you gain new customers and spend less per acquisition.

Sure, setting up a Pay per click campaign is easy but is it effective? If you want results then you need to hire the top Pay per click Expert.

Give me a call today and let me manage your pay per click marketing services.

Ysais Pay Per Click Management Services



Bing Introduces Custom Search Search Engine Optimization

On Wednesday Bing announced a new custom search that will be commercial grade and Ad free.

The custom search is targeted at people with a hobby or an enthusiast so they are able to really dig into a niche and get Bing’s custom search results.  The difference is the AI of the tool lets you pick and choose and make things very specific to what you want to see or learn about.

You can read and learn more about it from the Bing blog:  https://blogs.bing.com/2017-05/build-your-own-web-search-service-with-bing-custom-search

5 Ways SEO Experts Say to Optimize for Search Austin

Are you click through rates less than desirable? When people see your website listed in the search engines do they want to click through to your website?  If you need to improve click through rates its all in the SERP snippet also known as Meta Description.  The meta description is useful to not only help your website rank but to also make a person want to click through to your website.  You can offer an irresistible offer, make the snippet begin with something really important but to get the entire idea the person needs to click through.  There are many different way to approach the SERP snippet to make a potential customer WANT to click on your website.

Do you have a successful competitor? Check out what is working for them and find a way to mimic what they are doing but not copy.  In fact make some improvements and roll it out.  We can learn a lot from our competitors so always keep your attention on what is working.

Keywords are changing in the way we rank websites.  We should look at a website page as a whole and rank multiple keywords for one page.  Long gone are the days of one keyword per page… it is time to get moving and re-think your keyword research.

It is important to keep your website fresh with content. This doesn’t mean you have to blog every week but if you want to blog you can blog once a month and keep up with the freshness factor.  But if you can’t blog or don’t want to blog there are others ways to keep your website fresh.  You can alter your homepage content slightly to tip the freshness factor…… did that blow your mind?

In the end if you really want to rank for your keywords you need proper keyword research, proper website structure, fresh content (not blogging until your hands fall off) and of course don’t forget about your back links……. Yes, you still need links to rank well.

Ysais SEO Experts



SEO Experts Quick Wins for Clients Austin

When an SEO Expert takes on a new client often we look for the quick wins.  Why? Because the faster we can deliver results the quicker the company begins to gain more clients.  SEO is a process and can often be a long process and before each campaign I always talk to the client about the time it can take to actually see results.  Of course most clients are in a hurry but good marketing can take time to get going.

Ways Austin SEO Experts can produce Quick Gains

search engine optimization expert


Some of the easiest wins for new SEO clients come from a consolidating the customer’s redundant assets. Too often, I find brands with three or four websites. Often these websites can be combined in such a way that it makes the best and top website stronger.  Companies don’t need many different websites but they do need one authority website and to downgrade into one website there are SEO tactics that an SEO expert will be able to deploy.

I will also take a look around the SERPS and see what pages are ranking and for what terms.  As an expert I am able to strengthen the pages that are already ranking and probably for terms the client isn’t even aware of but need to focus efforts.

Does the client need more content and fresh content?  Usually the answer is YES.  Client’s rarely have enough content on their website to show Google what they are all about.  By creating new content centered around main keywords we are taking care of two factors.  The first factor is long, better content that allows the bots to determine where the local is offering their services and what services they are offering.  The second factor is the freshness factor…. Google loves fresh content and your content should be updated from time to time.

Lastly, it is always a good thing to find keywords that your client is ranking for on the second page.  Often their are keywords that are on the second page and need a boost to get to the first page.  This is just a few of the items an SEO Expert will address when you start a new SEO campaign.

To learn more or grow your business call Marie Ysais to get a free SEO quote: (512)657-8773