You set up your website, you developed an app, you created social media pages, and you even started a blog to attract more people, but somehow you still aren’t getting the leads you expected. Why is that? Sometimes you can put so much effort into your business advertising, but get nothing in return because your search engine optimization is not up to par. Search engine optimization, or SEO, is extremely critical when it comes to boosting your brand awareness and becoming visible to people interested in your line of work. You want your company to be able to show up on the first page of your search engine results so potential clients can find your business first before your competitors. This is crucial for business leads, but it’s not such an easy task and it takes time and a lot of strategizing to successfully integrate SEO. In this case, it might make sense to hire an SEO expert to come in and help out. Of course, before hiring anyone, you must ask the right questions to ensure quality and professionalism. Here are a tips and questions to keep in mind when searching for the right consultant

1.       Review current and past clients: References are always a good way to start off. If they have an extensive background of happy, successful clients then that is always a good sign. Ask their references what kinds of results they got after optimizing their search engines, and if it generated better lead results. They should be able to let you know whether there was a positive impact on their business efforts or if they saw no change.

2.       Ask how they will improve your SEO: During your interview, you must ask the SEO candidate what their methods are in terms of how they will drive more people to your website, what software they will use (if any), and how long they think it will take to achieve your SEO goals.  Consultants should provide strategies to improve your website’s URL and internal linking structure, along with developing relative page titles, headings, and tags. If they refuse to give you specific answers on their solutions to your problems, then it might be best to move forward onto the next candidate. Also, ask them if they have any SEO strategies “off page” to raise awareness of your brand on other pages other than just your website such as blogs, social media, and press releases.

3.       How do you measure the success of your SEO campaigns? Keeping track of the traffic being sent to your website is tremendously important. They should be able to keep track of exactly how much traffic is being sent and where it is coming from to better under the demographics of your audience. Consultants should have some experience using Google Analytics or another similar analyzing tool. They should be able to tell you how often they would check these analytics and go over them with you in order to continually stay up-to-date and improve your rankings.

4.       What happens when we part ways? When and if you decide to stop working with your Austin SEO expert, you should still hold on to all the software that is set up for your website.

Call us if you need a search engine optimization expert in Austin:  (512)657-8773