What is a PPC Expert? PPC stands for pay per click and a PPC Expert or Pay Per Click Expert manages businesses pay per click ads with the search engines like Google and Bing. Many times, a business will throw up a PPC ad and spend a lot of money quickly. For instance, I had a client spend $1,000.00 in two days because they set the ads up wrong.
PPC Ads may seem easy at first I mean you have the dashboard and all of the instruction on how to set the ads up and you connect a credit card and then you kind of forget about it. Sounds easy, right?
What many people don’t understand is there is a lot more to these PPC campaigns. Sure, it is easy to set up and follow some simple instructions but will they work? Will you get new customers? If you do get new customers how much did you spend to acquire that customer?
The client I mentioned above spent $1,000.00 on their own pay per click campaign and they didn’t’ get one phone call so that spent $1,000 and didn’t get a new customer. After talking with them and analyzing where the campaign they set up we were easily able to manage the account and make some much needed changes to ensure their pay per click campaign brings them in new customers and they don’t have to spend $1,000 in ad spend.
One of the biggest mistakes I see as a pay per click expert, PPC expert is many people set up their campaigns and make their landing page their home page. The landing page is the page on your website that the potential customer will land after they clicked your ad. The home page of a website isn’t set up correctly to help really nail down a new customer coming from a PPC ad campaign. You want an optimized page that is very detailed to the services the potential customer is seeking and you don’t want a bunch of places they can click around on your site. You want the potential customer to come in to a highly-optimized page and have very few choices other than to call you or fill out your form.
Another mistake is to drive potential customers to your website and not set up a re-targeting campaign. If they visited your site once and didn’t become a new customer a re-targeting campaign can help them remember you when they are ready to purchase your services. As a PPC Expert I am actually shocked at how many agencies forget to use re-targeting but you have people claiming to be experts when they are not.
Ysais PPC Expert makes sure you have the proper landing page for your pay per click ad and we not only utilize Google but we also utilize Bing. Believe it or not you can actually bring in new customers from Bing and a lot of so called experts forget about this search engine. We not only combine PPC with re-targeting but we are able drive down your ad spend. That means you gain new customers and spend less per acquisition.
Sure, setting up a Pay per click campaign is easy but is it effective? If you want results then you need to hire the top Pay per click Expert.
Give me a call today and let me manage your pay per click marketing services.