As my standard if possible I like to combine pay per click campaigns with an organic SEO campaign. If your business can afford the marketing budget to combine the two campaigns you often receive the best of both worlds. What do I mean by that?
A pay per click or PPC campaign can be created rather quickly. It does take a few months of setting up and optimizing the account before you get the best outcome possible. Once we have achieved our goals we have the option of increasing the campaign ad budget or staying the same depending on your company needs. Often we advise to not only start with a Pay per click campaign but we also recommend an organic SEO campaign.
Pay Per click or PPC is for short term outcome while Organic SEO is more for the long term. Organic SEO is something that stays around much longer and can be maintained by your SEO company. A ppc campaign always needs to be managed by your SEO firm and you can stop the campaign at any time. However, with PPC once you stop the leads will stop coming in. If you combine both you see the leads faster while we work on your organic SEO for the long term.
If you have a current Pay Per Click Austin campaign give us a call and we can tell you if it is performing as well as it should be! We are the Pay Per Click Management Experts.
Ysais SEO, Pay Per Click, (512)657-8773