Expand Your Website Visibility with Video, Image and Vertical Search
Video search is growing and did you know tons of people go to Youtube every day to search videos much more than we ever thought possible. Most local businesses don’t think much about video search but if done correctly a local business could use Video Search to help them reach more customers. Not only is video search for Youtube and other platforms but you can also rank the video in the Google SERPS to expand your visibility. So with video search you get a two for one kind of deal if you rank the video in the video SERPS like in Youtube but also rank that same video in Google. Everyone wants to get to the first page but how about expanding your website visibility by not only ranking your website on the first page but also ranking your video on the first page. Expand your online visibility with a well round Internet Marketing Strategy by utilizing video search.
Don’t Forget About Image Search
Image search is not for every single local business but there are some companies that will benefit from image search. With image search you can actually optimize your images so that when a person does an image search for a particular topic your image of choice would show up and be in first place. You won’t hear much talk about image search unless you are a photographer or a type of company that would benefit from Image search. Every part of your website needs to be optimized so you can increase your visibility and that includes the images on your website. You can also add EXIF data to your images so that the search bots can read where the picture was taken and the date. You can drop in city data into your image so Google will know you are located in Austin. Meta data is added to the images so that the search bots can read information about the images.
There are three types of Meta data:
- Descriptive metadata describes a resource for purposes such as discovery and identification. It can include elements such as title, abstract, author, and keywords.
- Structural metadata is metadata about containers of data and indicates how compound objects are put together, for example, how pages are ordered to form chapters. It describes the types, versions, relationships and other characteristics of digital materials.
- Administrative metadata provides information to help manage a resource, such as when and how it was created, file type and other technical information, and who can access it.
Learn More about Vertical Search:
A vertical search engine is very different from a search engine and they are built for specific reasons and industries such as Home Services industry’s, automotive industry and much more. An example of a vertical search engine is Yelp and Trulia to name a few. There are many to choose from and they are sometimes called topical search engines. Vertical Search is really important in an internet marketing campaign or SEO campaign and if you only focus on search engines you will leave a lot of money on the table, so to speak. Around 2013 they began to combine the concept of vertical search with reviews and ratings. The concept has continued to grow today and is an atmosphere than can actually achieve better results when combined with search engine optimization.
Did you know…92% of online consumers now read online reviews! You can read more about the online review stats here: https://www.vendasta.com/blog/50-stats-you-need-to-know-about-online-reviews but by combing a vertical search engine with online reviews and ratings they have created an atmosphere that drives sells fro companies and can lead to a quicker sell than traffic from search engines. If your current marketing plan does’t include vertical search then you are missing out. Why not have the best of all worlds and make sure you have a well rounded comprehensive marketing plan to grow your business?