Local Search Engine Optimization

If you have an offline business like a brick-and-mortar shop, a restaurant, or some other local-based business, you may have questions about how you can market online with social media. It’s obvious that many online businesses and big brands are using social media to help build brand awareness, promote their goods and services, and build … Read more

So you have created a business website and wondering why you are not getting as much traffic as you had anticipated. Have you tried backlink strategies? Maybe not, perhaps it is your first time to hear about it now! Backlink strategies, also known as inbound links, are typically sites that link back to your website. … Read more

One of the most frequent challenges that digital marketers come across, as they try to maximize on Search Engine Optimization, is duplicate content. Duplicate content is content that is very similar or even identical, appearing in a number of locations on the internet. This results in search engines not identifying which web link to show … Read more

There has been lots of talk over the past year or so about ranking factor studies.  While Moz.com has been famous for their bi-yearly SEO ranking factors study and survey, we’ve also seen players like Ahrefs, SEMRush and Backlinko come out with their own large scale, million+ data point studies on what factors correlate to … Read more

August 22, 2017 Google has a Haw swoop out and made a swift in Local searches.  The Hawk update was only direct at local services so you won’t see this update for searches with out local intent.  We are still learning about the update and gathering information but this is what we know so far. … Read more