Meet the new Google Algo “Possum”! Google is constantly updating their algorithm to maintain the integrity of their search engine. They love to keep the animal theme so we can now add possums to our penguins and pigeons and the rest of the Google zoo.
Google’s main focus is to keep their search engine the best search engine on the internet and to do so they must update their algo and combat against spam. It is something that they will continue to do and as consultants we must stay ahead of the updates and make sure our clients remain on top of the search results.
A local business rankings in the search engine can be hurt in some of the algorithm updates. If the local business had the wrong SEO plan or just poor search engine optimization the release of the latest Google updates could potentially hurt the local business. If you notice a lack of phone calls from new clients or a drop in your rankings report give us a call today and we will help you evaluate what is going on with your website rankings.
We are currently still seeing a lot of fluctuations in rankings which means Google is still testing and in a few weeks we should start to see rankings calm down. However, if you noticed a large drop in rankings you should have a free consultation to see if there is a fast way to get you back on track.
You can read more here: http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900