When an SEO Expert takes on a new client often we look for the quick wins. Why? Because the faster we can deliver results the quicker the company begins to gain more clients. SEO is a process and can often be a long process and before each campaign I always talk to the client about the time it can take to actually see results. Of course most clients are in a hurry but good marketing can take time to get going.
Ways Austin SEO Experts can produce Quick Gains
Some of the easiest wins for new SEO clients come from a consolidating the customer’s redundant assets. Too often, I find brands with three or four websites. Often these websites can be combined in such a way that it makes the best and top website stronger. Companies don’t need many different websites but they do need one authority website and to downgrade into one website there are SEO tactics that an SEO expert will be able to deploy.
I will also take a look around the SERPS and see what pages are ranking and for what terms. As an expert I am able to strengthen the pages that are already ranking and probably for terms the client isn’t even aware of but need to focus efforts.
Does the client need more content and fresh content? Usually the answer is YES. Client’s rarely have enough content on their website to show Google what they are all about. By creating new content centered around main keywords we are taking care of two factors. The first factor is long, better content that allows the bots to determine where the local is offering their services and what services they are offering. The second factor is the freshness factor…. Google loves fresh content and your content should be updated from time to time.
Lastly, it is always a good thing to find keywords that your client is ranking for on the second page. Often their are keywords that are on the second page and need a boost to get to the first page. This is just a few of the items an SEO Expert will address when you start a new SEO campaign.
To learn more or grow your business call Marie Ysais to get a free SEO quote: (512)657-8773