IMN released a click through rate study that was performed a few months ago so the information can be used for this year.  Have you ever wondered what the new click through rate is for organic SEO since Google has stepped up its game for pay per click advertising? It is no secret that Google … Read more

A common mistake that most first-time Pay-Per-Click (PPC) campaign managers make is that they focus on the keywords that will drive traffic to their advertisements, but they neglect to use words to filter out clicks as well. Negative keywords, which will tell Google or other search engines to ignore certain keywords, will help business owners … Read more

The future of SEO is a big topic for many local businesses.  In the past it was easy to rely on organic SEO and the business would bring in a large amount of customers.  Lately, we have seen a larger surge in Pay Per Click Ads.  In fact in 2017 PPC ads had an increase … Read more

As a small business owner, it can be difficult to decide what to spend your dollars on so that you can get the best return on your investment. The internet makes it easy to stretch that dollar even further, especially if you invest that money into Pay-Per-Click (PPC) marketing. Here are five things to consider … Read more