When is the Best Time to Hire a Search Engine Optimization Consultant? Austin

Typically, a client is confused or not sure of the best time to hire a search engine optimization Consultant.  The best time to hire a search engine marketing expert is when you begin to build your website.  It is common for a client to build a site anSearch Engine Optimization Expertd then after some time they realize no one is finding their company online.  It is after the lack of client phone calls that a client becomes curious about SEO in Central Texas.  In Central Texas technology is fast paced and search engine optimization is the same and it moves very quickly.  Before you build your site it is best to get advice from a marketing agency or firm.  Many web developers will tell you they know all about internet optimization and many even claim to be the best internet marketers in Austin but the fact remains that many website developers don’t really know Search Optimization.

Before you build your site consult with an expert to work with the developer to make sure your website is in fact search engine optimization friendly.  Many developers will build a website based on how the graphics looks and they won’t take into consideration specific search engine optimization issues such as making sure the website has the proper alt tags on images and the website pages are in a silo.  In fact all of this isn’t possible without a search engine optimization consulting firm because most web designers are not sure which keywords that bring traffic.  I collaborated with an SEO Colleague for this article and a few projects and I wanted to say thank you for all of your hard work over at Cambridge SEO.

Most of my clients hire me as their marketing professional after their website has been built.  I will go in and adjust everything on the website I need to adjust to ensure they receive maximum SEO value.  But if you have the option to hire an SEO Consulting firm during the build of your website I would highly suggest you do.  In our city search engine optimization is a fast paced race to the finish.  You can start your race with a poor foundation or you can start the race with a sturdy SEO foundation that will allow your business to attract the customers you want to attract.

When Should I Hire an SEO Consultant?

If you are ready to have your website updated or built for the first time now is the time to find an SEO Consulting Firm.  If you have already built your site and you need more clients or you need your phone to ring with people who want the services you offer now is the time to call Ysais Digital Marketing!  We make sure clients find your website before they find your competitors.  We bring qualified traffic to your website.  That means we locate keywords that buyers use to locate your services that you already offer and we make sure they find your website.  Call us today for a free SEO Consultation.

Ysais Digital Marketing Austin SEO Consultant



Did You Loose Website Traffic with the Release of Google Panda 4.1?


Did You Loose Website Traffic with the Release of Google Panda 4.1? Local Search Engine Optimization

Google announced the release of Panda 4.1 on September 25, 2014. The roll out of Panda 4.1 will actually take a several weeks. If your site is penalized by Google you will notice a significant drop in traffic. If you are not monitoring your traffic you will also notice a drastic reduction in phone calls.

What is Panda 4.1 targeting? Panda is targeting websites that are thin, meaning very few pages of content and poor content. The penalty will result in your website showing up in fewer online searches and making sure your website is not found on page 1 of Google.

It is easy for business owners to get caught up in a penalty because they are focused on their business and not on Google’s guidelines. It is possible to recover from a Panda update but what most Search Engine Optimization agencies won’t tell you is Google must update their algorithm before your website will recover.

So, you can do all of the steps listed out in this Forbes article http://www.forbes.com/sites/jaysondemers/2014/10/02/panda-4-1-your-guide-to-diagnosis-and-recovery/ but you will not see any significant improvements until the next update is released by Google.  The dates of the upcoming algo updates are never released and they do it when they are ready.  What that means is if your business domain was penalized it could take months and months or even a year or more before your website will recover.

Most of the business owners we work with can’t wait months and months for their phones to start ringing again.  We offer a free penalties check and we also look for the fastest solution to get your website back into the rankings.  The first part of the issue is to figure out if your domain was penalized, what triggered the penalty and then the best plan of action to recovery.

Time is money and small to medium sized businesses don’t have the time to wait for the next Google update named after some animal.  You can read more about local seo and how you can increase your clients with the use of digital marketing.