For a lot of people, when they imagine a blog, they imagine a ‘top 10 places to visit in…’ piece that they might stumble upon on Facebook or Twitter. While this is true, it isn’t he entire landscape of blogging–not by a long shot. Blogging is a vast medium that contains a wide range of styles, purposes, and target outcomes. Some blogs are designed to discuss lifestyle and inspirational topics. Other blogs are designed to educate and inform on topics such as science or nature.

If you are starting a small business, you might not know that having a blog for that business can be crucial to early and continued success. Let’s talk about how blogs can actually benefit small businesses.

How Does A Blog Help A Business?

A blog helps a business in a very unique way. Blogs for businesses are a great way for business owners to communicate fluidly with their consumer base and in a very intimate way. Blogs can help businesses educate their customers on their products, how they work, what they are, and what future products might be launching.

Blogs Keep Your Customers Connected and Current

In addition, blogs can help businesses keep their customers ‘in-the-know’ on all things related to their industry beyond just their products. For example, a blog can post research information from outside sources to help provide ‘authority’ to their business and products/services.

Blogs allow business owners to be a bit more ‘human’ and not just a faceless CEO. Consumers generally respond to blogs from businesses rather well, and love to keep tabs on them to help keep them connected to the business itself. This is especially the case when it comes to small businesses.

There Is Such a Thing as Blog Etiquette

In general, anything goes when it comes to blogging. After all, it is your blog. You can post or write whatever you please. However, it bears remembering, that just because all things are OK it does not mean all things are good. When writing a blog for a business it is best to stick within your niche.

If you are a business that sells a certain ‘type’ of product, keep the blog posts to that area of discussion in some way. You might be able to deviate from it a hair, as long as a connection can be drawn.

Keep Your Blog Short and Simple

In addition, you should take care to properly format the blog post so that is easily consumable and can be read quickly. Blog posts are not meant to be beefy substances of media–they are meant to be read fast. Keep paragraphs short, sweet, and to the point whenever possible.

Final Thoughts

A blog can be a great way to bridge the gap between customer and business. It can help to make customers feel like they are more connected to the business in some way. In addition, a blog can help generate revenue and traffic to your website if your blog posts are distributed correctly.

Overall, a blog is a helpful tool for any small business to help grow their consumer base and build brand trust. It’s always a great idea to maintain a blog for your business, big or small.