I found an old blog post that was pretty interesting and a good read. You can check it out over here:
In particular the section of search engines thinking like people. This was written years ago and yet Jeff saw the direction the search engines were headed. Google has made sure with their algo updates that the bots are now able to filter and show results and their behavior can be seen as becoming more human like. We still have a long way to go but this old post is a good read to see what SEO’s were thinking and to see how it is all unfolding and continues to do so.
IMN released a click through rate study that was performed a few months ago so the information can be used for this year. Have you ever wondered what the new click through rate is for organic SEO since Google has stepped up its game for pay per click advertising?
It is no secret that Google makes a lot of money via its advertising PPC or pay per click system Adwords. In the last few months Google has been able to take up more of the landscape of search results and tweaked their pay per click advertising model so that less and less organic space is available. Is organic SEO dead? Absolutely not but here are the latest click through rate percentages via the IMN study:
Position one in organic is now getting 21.12% of the clicks. That figure is down from the last CTR studies but still holds up with a lot of traffic. Position 2 in organic slides down to just over 10% and position 3 in organic is just over 7% of the CTR traffic.
The percentages are lower but what they did find is page 2 of organic is picking up some traffic and actually more than usual. That is interesting since we all know you can bury a dead body on the second page and no one would find it! (SEO humor)
So, the traffic for the first page of Google in Organic is slipping down and just the way Google wants it! Pay per click advertising or PPC Advertising is growing (finally) and with the current events will continue to gain speed and grow.
What I recommend is to put in place an SEO campaign that not only covers organic SEO but also includes pay per click advertising. With that type of campaign you would have the best of both worlds. If you are a business owner and you have a marketing budget call me and let’s discuss how you can take over the world…. or your local area with an SEO campaign that includes pay per click.
Ysais SEO (512)657-8773
A common mistake that most first-time Pay-Per-Click (PPC) campaign managers make is that they focus on the keywords that will drive traffic to their advertisements, but they neglect to use words to filter out clicks as well. Negative keywords, which will tell Google or other search engines to ignore certain keywords, will help business owners target the right kind of customer, which will reduce the number of irrelevant clicks. Irrelevant clicks can cost a lot of unnecessary money for business owners, and learning how to incorporate negative keywords into your Google Adwords management will greatly improve your campaigns.
A business’ return on investment is always top of mind. It is hard to glaze over how much money is being spent on advertising, and it can be frustrating for business owners to feel like they are throwing their money away when they aren’t getting the results they want. Negative Keywords will help to remove your advertisements from certain searches so that you get more relevant clicks. For example, if your business sells handmade wedding invitations, you may want to use negative keywords such as “sympathy cards,” “birthday cards,” and “thinking of you cards.” What you are effectively doing is telling Google, or another search engine, to not show your advertisement for wedding invitations when people search those terms.
While it might seem lucrative to target people who are interested in buying handmade birthday cards because they might someday want to buy handmade wedding invitations, you are wasting your valuable Adwords dollars on people who aren’t really in your targeted audience. There are enough brides and grooms looking for handmade wedding invitations that if you target them with specific keywords and leave out the irrelevant ones, you’ll see a great impact and your Adwords management will improve greatly.
Small business owners spend so much time focusing on the keywords to target potential customers that negative keywords can often go overlooked, especially if small business owners don’t understand how to use them. When budget is a concern, small business owners become their own Adword campaign managers and can underestimate how powerful reducing traffic actually is. What’s more, when small business owners don’t understand how Adwords campaigns work, their PPC budget can max out before they know it! By wasting valuable dollars on irrelevant clicks, business owners will become frustrated and think the system is not working.
If your budget allows for it, working with an Adwords manager who can help you navigate the negative keywords is a great approach to narrowing down your target market. If you are going it alone, think about the kinds of customers you don’t want finding their way to your website and write those words down so you can incorporate them into your negative keyword search. If you are up for a little trial and error approach, it won’t take you long to figure out what words need to be weeded out of your campaign by paying attention to the analytics of your campaign.
The future of SEO is a big topic for many local businesses. In the past it was easy to rely on organic SEO and the business would bring in a large amount of customers. Lately, we have seen a larger surge in Pay Per Click Ads. In fact in 2017 PPC ads had an increase of 53% so far for this year! Google has worked really hard at revamping their PPC marketing areas and doing a good job of squashing as much of the organic SEO as they can. Slowly but surely organic SEO in different niches has become smaller.
In some niches it is best to not only work on organic SEO but to begin working on Pay per click marketing. If the upswing continues we may see a lot less organic in local maps and a lot more pay per click advertising. Whatever the future is the business owners must adapt or become irrelevant.
If you are looking for a company that can help your company grow with Pay per click marketing then give us a call today! Ysais Digital Marketing offers PPC Marketing and organic SEO to make sure your business continues to grow.
Ysais Digital Marketing, SEO, PPC Marketing
You can read more on this topic here: http://tidings.com/vault/local-serp-topography.html