Click Through Rate Study 2017 Google Advertising Pay Per Click Management

PPC AdvertisingIMN released a click through rate study that was performed a few months ago so the information can be used for this year.  Have you ever wondered what the new click through rate is for organic SEO since Google has stepped up its game for pay per click advertising?

It is no secret that Google makes a lot of money via its advertising PPC or pay per click system Adwords. In the last few months Google has been able to take up more of the landscape of search results and tweaked their pay per click advertising model so that less and less organic space is available.  Is organic SEO dead? Absolutely not but here are the latest click through rate percentages via the IMN study:

Position one in organic is now getting 21.12% of the clicks.  That figure is down from the last CTR studies but still holds up with a lot of traffic.  Position 2 in organic slides down to just over 10% and position 3 in organic is just over 7% of the CTR traffic.

The percentages are lower but what they did find is page 2 of organic is picking up some traffic and actually more than usual.  That is interesting since we all know you can bury a dead body on the second page and no one would find it! (SEO humor)

So, the traffic for the first page of Google in Organic is slipping down and just the way Google wants it! Pay per click advertising or PPC Advertising is growing (finally) and with the current events will continue to gain speed and grow.

What I recommend is to put in place an SEO campaign that not only covers organic SEO but also includes pay per click advertising.  With that type of campaign you would have the best of both worlds. If you are a business owner and you have a marketing budget call me and let’s discuss how you can take over the world…. or your local area with an SEO campaign that includes pay per click.

Ysais SEO (512)657-8773

Using Negative Keywords to Improve Google Adwords Campaigns Pay Per Click Management

Google Adwords ConsultantA common mistake that most first-time Pay-Per-Click (PPC) campaign managers make is that they focus on the keywords that will drive traffic to their advertisements, but they neglect to use words to filter out clicks as well. Negative keywords, which will tell Google or other search engines to ignore certain keywords, will help business owners target the right kind of customer, which will reduce the number of irrelevant clicks. Irrelevant clicks can cost a lot of unnecessary money for business owners, and learning how to incorporate negative keywords into your Google Adwords management will greatly improve your campaigns.

A business’ return on investment is always top of mind. It is hard to glaze over how much money is being spent on advertising, and it can be frustrating for business owners to feel like they are throwing their money away when they aren’t getting the results they want. Negative Keywords will help to remove your advertisements from certain searches so that you get more relevant clicks. For example, if your business sells handmade wedding invitations, you may want to use negative keywords such as “sympathy cards,” “birthday cards,” and “thinking of you cards.” What you are effectively doing is telling Google, or another search engine, to not show your advertisement for wedding invitations when people search those terms.

While it might seem lucrative to target people who are interested in buying handmade birthday cards because they might someday want to buy handmade wedding invitations, you are wasting your valuable Adwords dollars on people who aren’t really in your targeted audience. There are enough brides and grooms looking for handmade wedding invitations that if you target them with specific keywords and leave out the irrelevant ones, you’ll see a great impact and your Adwords management will improve greatly.

Small business owners spend so much time focusing on the keywords to target potential customers that negative keywords can often go overlooked, especially if small business owners don’t understand how to use them. When budget is a concern, small business owners become their own Adword campaign managers and can underestimate how powerful reducing traffic actually is. What’s more, when small business owners don’t understand how Adwords campaigns work, their PPC budget can max out before they know it! By wasting valuable dollars on irrelevant clicks, business owners will become frustrated and think the system is not working.

If your budget allows for it, working with an Adwords manager who can help you navigate the negative keywords is a great approach to narrowing down your target market. If you are going it alone, think about the kinds of customers you don’t want finding their way to your website and write those words down so you can incorporate them into your negative keyword search. If you are up for a little trial and error approach, it won’t take you long to figure out what words need to be weeded out of your campaign by paying attention to the analytics of your campaign.

The Future of Local SEO and Pay Per Click Marketing Pay Per Click Management

The future of SEO is a big topic for many local businesses.  In the past it was easy to rely on organic SEO and the business would bring in a large amount of customers.  Lately, we have seen a larger surge in Pay Per Click Ads.  In fact in 2017 PPC ads had an increase of 53% so far for this year!  Google has worked really hard at revamping their PPC marketing areas and doing a good job of squashing as much of the organic SEO as they can.  Slowly but surely organic SEO in different niches has become smaller.

In some niches it is best to not only work on organic SEO but to begin working on Pay per click marketing.  If the upswing continues we may see a lot less organic in local maps and a lot more pay per click advertising.  Whatever the future is the business owners must adapt or become irrelevant.

If you are looking for a company that can help your company grow with Pay per click marketing then give us a call today! Ysais Digital Marketing offers PPC Marketing and organic SEO to make sure your business continues to grow.

Ysais Digital Marketing, SEO, PPC Marketing

(512)657-8773

You can read more on this topic here: http://tidings.com/vault/local-serp-topography.html

5 PPC Management Tips for Small Businesses Pay Per Click Management

Pay per click management servicesAs a small business owner, it can be difficult to decide what to spend your dollars on so that you can get the best return on your investment. The internet makes it easy to stretch that dollar even further, especially if you invest that money into Pay-Per-Click (PPC) marketing. Here are five things to consider in PPC management so that you can get off to a great start.

 

  1. Campaigns Driven by Separate Networks

One of the most effective ways to maximize your PPC management company services budget is to keep your campaigns focused on particular groups of people or networks. Search and Display Networks differ in that there are two groups of customers you are targeting: one group is actively searching for your product or service, while the other may come across a banner advertisement because the customer is looking for a similar product or service. Remember, you only pay for the advertisements when they are clicked on by potential customers.

  1. Using Negative Keywords

Another effective way to get the most out of your PPC campaign is to use negative keywords that will help deter certain customers from finding you. For example, if you sell cocktail dresses you will want to filter out words such as “wedding dress,” “prom dress,” and “maxi dress” to avoid paying for irrelevant clicks. This is a matter of educating your customers quickly so that they don’t end up visiting your website, only to be disappointed that you don’t have what they want, and you don’t pay for the click.

  1. It’s Not a One-time Deal

When you set up a PPC campaign, you’ll need to be diligent about watching your analytics and determining how effective your PPC management is. There was a time when websites and advertisements could up thrown up on the internet, and then you could get on with your daily life, but nothing is static anymore, and a PPC campaign is a living, breathing thing that needs constant attention. Pay attention to the searches bringing customers to your ad and adjust accordingly so you can get the most out of your campaign.

  1. Region Specific PPC Advertising

A common mistake for first time PPC campaigns is to extend the campaign’s reach beyond where the business owner can deliver. This can take some practice, but the most effective way to ensure you are not overextending yourself is to start with your region and then work outwards to include the areas you do service. For example, if you don’t ship internationally, make sure you are not targeting countries other than your own.

  1. Don’t Be Afraid to Ask for Help

In trying to extend the reach of your business, you may be frustrated by trying to manage your PPC campaign. When PPC management seems to be getting the best of you, don’t be afraid to reach out to the customer support service offered by Google to help you get through the issues you are experiencing.

The truth is that businesses at any financial level want to save money on their advertising costs. Proper PPC management can help any business – large or small – achieve their advertising and marketing goals. When effectively managed, PPC campaigns can bring in a great deal of new business for companies, and it is worth spending some time on your PPC campaign to make sure it is delivering as expected.

Ysais PPC Management

(512)657-8773

 

Improve Search Engine Ranking Local Search Engine Optimization

Improve Search Engine Ranking with SEO Consulting

One of the first tasks an SEO Consulting company will do is optimize your website.  By optimizing the website we are able to make sure the search engines know what services you offer and what areas you offer them in.  Often when I first review a website I notice that there is never enough content.  Did you know that content is actually a ranking factor?  Not just any content but content that fully explains your services so your customers can read it and understand but also so that a search engine bot will understand where you need to show up in the search engines.

Most of the time when I review a website as an SEO consultant for the first time I notice that typically there is around 200 words on the homepage.  200 words on the home page doesn’t explain much and the search engines aren’t likely to get a good understanding of your services and your service areas.  By using terms that explain your services but also terms that search engines associate with your services is very important.  Since content is a ranking factor sometimes people will want to throw a ton of content onto a website and that can also be a problem.

First, take a look at your landscape in the search engines.  What are the first page companies doing with their content?  Once you get an idea of the amount of content on each website take an average and see what the standard is for that city and that service.  Each service and each city can be very different so it is important that you take a look and get a good understanding of what you need to accomplish for your content.

Also, take a look at the actual content.  What words are they using and at what density are they using those words?  I bet you didn’t realize how much math an seo consulting company would use.  SEO is a little more than throwing links around and hoping.  You have to understand the mechanics of what makes websites go up and down in the search engines.  Optimizing is actually more of a math problem and probably why I enjoy consulting so much.

Once you have dialed in your content in terms of length and exactly the right terms you need to use the next step is planning where to place the words on the page.  Not only do you want your potential clients to call you or fill out your form but you need the search engines to also fully understand.  Everyone gives a lot of credit to the search engines and feels they are super technical with a lot of filters and algos that seem super complicated but if you break it down you begin to realize the search engines are more like a blind ten year old with a very basic understanding.  So, if you had to explain your services to a blind ten year old what would you say and how would you show them?  Doesn’t it sound as easy as you thought?

Ysais SEO Consulting

(512)657-8773