What Do Experts Say About Google Mobile AMP Local Search Engine Optimization

expertSearch Engine Land added a pretty good blog post about Accelerated Mobile Pages. Google has really pushed hard to serve up Mobile pages super fast by using a technology called AMP or Accelerated Mobile Pages.

According to Search Engine Land over 2 billion pages have been published using AMP and that is across over 900,000 domains. The research does show that over that numbers of pages published they did see an increase in not only traffic but also in conversion. Conversion is when you convert a viewer into a customer or client. So over all the accelerated mobile pages do look like they will not only stay but also deliver more traffic and help with conversions. When everyone is trying to do all things on mobile it makes since that we have to serve the data up faster and faster. No one wants to wait for a website to load. The time a client will wait for a website to load is becoming shorter and shorter and honestly you don’t get a lot of time to convert a viewer into a client. In fact you don’t even get a full minute.

The SEO Experts say you better grab their attention in the first five seconds if you want them to stick around and read what you have to say. And for the most part the views don’t stick around to read a lot of what you have on your website. In fact most viewers are looking for your phone number and or contact form. Everyone will either call you or email you. Doesn’t sound complicated until you realize the amount of small businesses that don’t even place their phone number on their websites.

If you need an SEO Expert be sure to contact Ysais SEO Experts, they can help you improve your visibility and also make sure your website is loading fast enough to keep your customer’s attention. Will faster equal better results? I guess we all have to wait and find out for more data but something tells me as we develop technology everyone will need to be much faster!

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Austin, Texas

Google Adwords Doubles Sitelinks on Paid Per Search Ads Pay Per Click Management

The updated Adwords help document changed the mobile device site link limit from 4 to 8.  So the amount of site links for mobile devices went from 4 links to 8 and that means it doubled.

This is a pretty good jump in the amount of site links that you can add to an ad for a mobile device.  If you had any doubts that mobile will begin to play a much larger and larger role in the future you can take some of the changes and see how they impact mobile.  All of the latest changes have been regarding Mobile.  Mobile is the focus for the future so don’t get left behind.

If you want to learn more about Google adwords management http://ysais-seo.com/austin/ppc-marketing-pay-per-click-consultant/

If you want to read more about the topic you can check out an article here: http://searchengineland.com/google-adwords-doubles-number-sitelinks-search-ads-281397

Google Working to Fix Reviews on Local Maps Local Search Engine Optimization

At 10 AM yesterday everyone lost the ability to receive reviews in Google local maps.  The Google team is hard at work and say they will have the reviews back up and running soon.  As of this morning I was still not able to leave a review.  We may see the fix roll out or come out all at once depending on what the technical difficulties.

You can read more over at: http://searchengineland.com/google-working-fix-ability-leave-local-reviews-google-maps-280822

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Home Care Websites: 6 Ways Chat Tools Get New Leads Local Search Engine Optimization

Incorporating an online chat tool for your website can increase visitor engagement and decrease bounce time, among other benefits. There are many reasons why, namely to improve your service and increase loyalty among your customers. In addition, when implemented correctly as part of your online marketing plan, live chat tools can boost your conversion rates by providing customers with immediate access to a live support person exactly when they need it. Convenience and familiarity are both benefits, to be sure, but even more — your customers will enjoy a more organized system that they can depend on when they need closure.

It’s important to populate a knowledge base with your company’s answers to common customer questions so your agents can provide this information at the click of a button. These questions can include anything from “How much do you charge for home care services?” to “How can your home care service help me and my loved ones?”

You come off as more informed and your customers are satisfied far more quickly to save both parties time and hassle, says Top Ten Reviews. Bottom line is, driving additional revenue to your site and business should be the crux of your online marketing strategy. If you are failing to create revenue consistently, you’re standing still. And standing still doesn’t make money.

Chat Tools: Defined

Let’s first define what chat tools are and what they do. Basically, these online tools allow you to interact in real-time with your audience. Your core audience (older females in charge of the care of their adult parents) don’t have time for lengthy phone calls. What they DO want is answers to their questions quickly from a caring person who understands their concerns. Period. Then they can move on with their day. Business 2 Community points out that 63 percent of people say they are more likely to go back to a website that offers live chat over ones that do not.

Seamless interaction is the name of the game here. Bottom line is, you want to offer quick resolution with proven results. Chat tools are essentially tools to help businesses like yours cut labor costs, leading to big savings along with increased use and convenience of your site, points out Business Insider.

If you don’t have chat yet, you’re losing potential business. You may not realize it, but you are. It’s even worse if your local competition has live chat and you don’t. It’s way too easy to lose a customer to the competition in this industry.

Chat Tool Resources:  Floship Live Chat: https://www.floship.com/10-reasons-to-have-live-chat/

Advantages of Chat Tools

When it comes to online marketing, there are several benefits to incorporating chat tools on your website, such as:

  1. Increased visitor engagement:Chat provides a channel for those who can’t engage over the phone, whether for privacy reasons or who are simply too busy and need to multitask, says Small Biz Technology. Customer engagement via chat tends to rise as additional support such as links or attachments convert chatting into a more comprehensive communication channel.
  2. Decreased bounce rates:A high bounce rate leads to missed sales opportunities and negative SEO effects as well as bad history memorization. Offering additional support through live chat is the best way to reduce bounce rates and can be extremely effective in reaching your potential customers.
  3. Closure:You want to instill a sense of closure and satisfaction from live chat, which is exactly what you’re giving. Rather than waste their time with aimless talk or navigating a tele-prompt system, you are securing your customers as you get them before they get frustrated and leave your site. Business 2 Community equates live chat to a 73 percent customer satisfaction rate. This is pretty high when you compare that rate to email and phone satisfaction rates which are at 61 percent and 44 percent, respectively.
  4. Immediacy:Wait times are lower with live chat compared with call centers or office-hour calling. Your customers are busy. They may be placing a shoe order online while cooking and trying to figure out the best home care solution for their parent — all at once. If you can’t be available for their questions right at that moment, you’re dead in the water.
  5. Time Savings:Statistics show most issues are resolved in just 41 seconds when it comes to chat tools. Fostering that sense of immediacy will act as a catalyst for further communication on the phone or in person. The ultimate call to action if you will!
  6. Details:With many live chat options, the customer can get a detailed print-out of the entire conversation for later reference. This is perfect for callers who may not be taking notes like they would with a phone call. Offering this value-added service for your core demographic means they can easily save the session for later reference, points out Money Crashers.

All of these benefits lead to lower bounce rates and increased engagement and conversion.

Contact A Servant’s Heart Web Design and Marketing

Want to know more about implementing chat tools for your home care website? We can help here at A Servant’s Heart Web Design and Marketing. Contact us at 760-744-8200 for a free consultation or to find out more information about our services. Or, learn more about the chat tools we like here.

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