5 Ways SEO Experts Say to Optimize for Search Austin

Are you click through rates less than desirable? When people see your website listed in the search engines do they want to click through to your website?  If you need to improve click through rates its all in the SERP snippet also known as Meta Description.  The meta description is useful to not only help your website rank but to also make a person want to click through to your website.  You can offer an irresistible offer, make the snippet begin with something really important but to get the entire idea the person needs to click through.  There are many different way to approach the SERP snippet to make a potential customer WANT to click on your website.

Do you have a successful competitor? Check out what is working for them and find a way to mimic what they are doing but not copy.  In fact make some improvements and roll it out.  We can learn a lot from our competitors so always keep your attention on what is working.

Keywords are changing in the way we rank websites.  We should look at a website page as a whole and rank multiple keywords for one page.  Long gone are the days of one keyword per page… it is time to get moving and re-think your keyword research.

It is important to keep your website fresh with content. This doesn’t mean you have to blog every week but if you want to blog you can blog once a month and keep up with the freshness factor.  But if you can’t blog or don’t want to blog there are others ways to keep your website fresh.  You can alter your homepage content slightly to tip the freshness factor…… did that blow your mind?

In the end if you really want to rank for your keywords you need proper keyword research, proper website structure, fresh content (not blogging until your hands fall off) and of course don’t forget about your back links……. Yes, you still need links to rank well.

Ysais SEO Experts

(512)657-8773

SEO Experts Quick Wins for Clients Austin

When an SEO Expert takes on a new client often we look for the quick wins.  Why? Because the faster we can deliver results the quicker the company begins to gain more clients.  SEO is a process and can often be a long process and before each campaign I always talk to the client about the time it can take to actually see results.  Of course most clients are in a hurry but good marketing can take time to get going.

Ways Austin SEO Experts can produce Quick Gains

search engine optimization expert

 

Some of the easiest wins for new SEO clients come from a consolidating the customer’s redundant assets. Too often, I find brands with three or four websites. Often these websites can be combined in such a way that it makes the best and top website stronger.  Companies don’t need many different websites but they do need one authority website and to downgrade into one website there are SEO tactics that an SEO expert will be able to deploy.

I will also take a look around the SERPS and see what pages are ranking and for what terms.  As an expert I am able to strengthen the pages that are already ranking and probably for terms the client isn’t even aware of but need to focus efforts.

Does the client need more content and fresh content?  Usually the answer is YES.  Client’s rarely have enough content on their website to show Google what they are all about.  By creating new content centered around main keywords we are taking care of two factors.  The first factor is long, better content that allows the bots to determine where the local is offering their services and what services they are offering.  The second factor is the freshness factor…. Google loves fresh content and your content should be updated from time to time.

Lastly, it is always a good thing to find keywords that your client is ranking for on the second page.  Often their are keywords that are on the second page and need a boost to get to the first page.  This is just a few of the items an SEO Expert will address when you start a new SEO campaign.

To learn more or grow your business call Marie Ysais to get a free SEO quote: (512)657-8773

 

 

Did You Loose Website Traffic Google Penalities

If you suddenly lost website traffic it may be due to the Google update everyone is calling Fred. Okay, that is a strange name and certainly not one of the animals we have grown accustom to but nevertheless Google has taken ownership of the Google update…. known as Fred.

A site did a pretty big study and discovered what was triggering Fred and the types of websites that lost traffic:

Sistrix, an SEO toolset data collection company, published their analysis of the Google Fred update after reviewing “nearly 300 domains.” Their analysis describes the sites and pages that were hit like this:

“…..outdated, thin and scraped content, as well as incomprehensible articles made up of 300 word ‘SEO texts’ pumped to the brim with main keyword mentions and void of any useful information or a sense of readability.”

Search Engine Land has a tab bit more of the details:
http://searchengineland.com/freds-losers-sistrix-analysis-says-ad-heavy-thin-content-sites-hit-worst-272199

Low value websites were hit by this update and if you have suddenly lost website traffic call us and we will take a look under the hood (website) for you: (512)657-8773

Google did confirm this update but didn’t give us any other information except the information can be found in the Google Webmaster guidelines. We follow Google website guidelines so you don’t have to worry about updates with strange names.

Ysais Digital Marketing
Austin SEO

Google Explains How To Hire an SEO Austin

In February Google released a video on Youtube Titled “How To Hire An SEO”

The video was viewed over 200,000 times but if you actually watch the video you will begin to realize Google doesn’t really tell the whole story. In fact, let’s not forget Google is a company in of itself and all of the information they release is not always the best advice.

Of course the information is useful but let’s not forget the information is biased and as usual incomplete. We weren’t the only ones that noticed. Search Engine Land did a full write up about the video and the details they feel are missing from the video.

http://searchengineland.com/googles-seo-advice-not-always-best-interest-270702

The recommendations in Google’s latest video aren’t set in stone either. When user behavior and/or their business priorities change, so will Google’s advice.

If you actually are trying to hire an SEO company, don’t hire someone who is afraid to throw stones at Google. The most effective SEO companies consider a variety of data sources when prioritizing SEO work.

Ysais Digital Marketing helps you gain customers and improve your business.  We aren’t afraid to throw rocks at Google or anyone else that gets in the way.